Indicative topics

• Digital and data-driven B2B services
• Circular/sustainable business transition through B2B services and solutions
• Pricing and monetization strategies in B2B services 
• Remote, virtual, and/or (ro)bot-assisted B2B services
• Governance, agility, and resilience in service ecosystems
• Potential dark side or unintended consequences of B2B service strategies
• Value creation throughout the B2B customer journey 
• Experience and experience management in B2B service settings
• Actor/customer engagement in the B2B context
• Emerging topics and perspectives in B2B service research