ServSIG History

ServSIG is the biannual service conference of AMA (American Marketing Association).

In 2024, we celebrate 25 years of ServSIG conferences, as the 13th conference takes place in Bordeaux, France. Throughout the years, the conference has travelled around the world, bringing together academics and practitioners with an interest in service marketing.

1999 – New Orleans, USA
2001 – Sydney, Australia
2003 – Reims, France
2005 – Singapore
2008 – Liverpool, UK
2010 – Porto, Portugal
2012 – Helsinki, Finland
2014 – Thessaloniki, Greece
2016 – Maastricht, the Netherlands
2018 – Paris, France
2020 – Brisbane, Australia
2022 – Glasgow, UK
2024 – Bordeaux, France