Indicative Topics

• Leveraging new technologies for customer/actor engagement (e.g., AI, personal tracking devices, virtual and augmented realities)
• Customer/actor engagement on emerging platform ecosystems
• The role of customer/actor engagement for social impact
• Engagement in sustainability and the circular economy
• The dynamics and mechanisms for engagement in B2B networks
• Negative impacts of customer/actor engagement and disengagement
• New methods and metrics to measure cognitive and emotional engagement
• Customer/actor engagement at meso- and macro-levels in the ecosystem
• Ethical considerations and the dark side of engagement