KEDGE Business school is delighted to host the 13th AMA SERVSIG Conference in Bordeaux, June 5-8 2024 with the theme Service for Humanity. 

We look forward to welcoming service researchers from all around the world in at our campus in Bordeaux, a city renowned for its wine, gastronomy and quality of life.

The conference theme, Service for Humanity, reflectcs our belief that service research and practices both could and should offer a positive contribution to the many challenges the world is facing. Climate change is a burning issue that is affecting us all. At Kedge, we have an entire research center dedicated to sustainability and all faculty members are asked to consider sustainable aspects in our courses. We know that this engagement is shared by the service research community, and SERVSIG 2024 will reflect this through a strong focus on sustainable services, as well as on insights into how services can help increased engagement in sustainable practices.